Podcasting doesn’t look or behave like the multi-billion-dollar industry it is. That’s a problem. From the very beginning, podcasting was shaped by a DIY ethos that said: “I can do that, too.” An ...
Podcasting was developed by small, niche, independent creators. While corporate podcast networks and celebrities have brought more attention to the industry, they've also endangered those indie ...
When Spotify introduced video podcasts, its interface started to look more like TikTok. Now the music streaming giant has added a glorified creator fund. Over the past 10 years, the audio industry has ...
Having launched original podcasts and branded podcasts for IBM, CVS Health, and others, I am genuinely surprised by how quickly the podcast hype died down. The numbers tell a more promising story, ...
A giant in the world of podcasting needs a “sonic signature.” So when the prolific publisher Wondery decided it was time to brand its product by establishing an unforgettable signature, its leaders ...
Paul Vogel, at an investor conference, also calls offering free and subscription services the music streamer's "secret sauce" of success. By Georg Szalai Global Business Editor Spotify‘s CFO touted ...
Podcasting is back. You might be wondering: Did it ever leave? Yes, it did. A true podcast is based on an open protocol (RSS) that any player can use to subscribe to any show. The creator of the ...
One Monday this September, a judge in Baltimore reminded earbud-owning citizens that podcasting was once powerful. Her ruling — vacating the conviction of a man accused of murdering his former ...
Opinions expressed by Entrepreneur contributors are their own. With the advent of social media came entirely new ways for businesses to expand. Platforms like Facebook, Instagram, Snapchat, YouTube, ...